Collaborative Customer Relationship Management: Taking Crm to the Next Level by

Collaborative Customer Relationship Management: Taking Crm to the Next Level

276 pages missing pub info (editions)

nonfiction business economics medium-paced
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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic framew...

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