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276 pages • missing pub info (editions)
ISBN/UID: 9783540002277
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 08 August 2003
Description
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic framew...
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276 pages • missing pub info (editions)
ISBN/UID: 9783540002277
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 08 August 2003
Description
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic framew...