Selling the Dream by Guy Kawasaki

Selling the Dream

Guy Kawasaki

352 pages first pub 1991 (view editions)

nonfiction business informative inspiring fast-paced
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Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ide...

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