Start at the End: How to Build Products That Create Change by Matt Wallaert

Start at the End: How to Build Products That Create Change

Matt Wallaert

256 pages • first pub 2019 (editions)

nonfiction business design psychology informative slow-paced
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Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until...

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