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132 pages • missing pub info (editions)
ISBN/UID: 9781422128923
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 January 2010
Description
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profita...
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132 pages • missing pub info (editions)
ISBN/UID: 9781422128923
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 January 2010
Description
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profita...