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208 pages • missing pub info (editions)
ISBN/UID: 9780415532846
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 05 April 2013
Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (stra...
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208 pages • missing pub info (editions)
ISBN/UID: 9780415532846
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 05 April 2013
Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (stra...
Community Reviews
Content Warnings