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496 pages • missing pub info (view editions)
ISBN/UID: 9780190303167
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 18 September 2019
Description
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the prac...
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Content Warnings
496 pages • missing pub info (view editions)
ISBN/UID: 9780190303167
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 18 September 2019
Description
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the prac...
Community Reviews
Content Warnings