Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value by Adrian Sargeant, Elaine Jay

Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

Adrian Sargeant, Elaine Jay

224 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over ...

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