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George S. Day, Paul J. H. Schoemaker
496 pages • first pub 2000 (editions)
ISBN/UID: 9780471361213
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Common pitfalls and potential solutions for incumbent firms in managing emerging technologies Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness" The need for scenario planning...
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—
George S. Day, Paul J. H. Schoemaker
496 pages • first pub 2000 (editions)
ISBN/UID: 9780471361213
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Common pitfalls and potential solutions for incumbent firms in managing emerging technologies Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness" The need for scenario planning...