Wharton on Managing Emerging Technologies by George S. Day, Paul J. H. Schoemaker
Wharton on Managing Emerging Technologies

George S. Day, Paul J. H. Schoemaker

Wharton on Managing Emerging Technologies

George S. Day, Paul J. H. Schoemaker

496 pages first pub 2000 (editions)

informative inspiring reflective medium-paced
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Common pitfalls and potential solutions for incumbent firms in managing emerging technologies Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness" The need for scenario planning...

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