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304 pages • missing pub info (editions)
ISBN/UID: 9781416584612
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 26 October 2007
Description
For forty years managers have been exhorted to stay close to the customer and ahead of the competition. And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many co...
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304 pages • missing pub info (editions)
ISBN/UID: 9781416584612
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 26 October 2007
Description
For forty years managers have been exhorted to stay close to the customer and ahead of the competition. And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many co...