The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers by George S. Day

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

George S. Day

304 pages missing pub info (editions)

nonfiction business economics
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For forty years managers have been exhorted to stay close to the customer and ahead of the competition. And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many co...

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