Social Marketing and Behaviour Change: Models, Theory and Applications by Torgeir Aleti, Linda Brennan, Wayne Binney, Lukas Parker, Dang Nguyen

Social Marketing and Behaviour Change: Models, Theory and Applications

Torgeir Aleti, Linda Brennan, Wayne Binney, Lukas Parker, Dang Nguyen

427 pages first pub 2015 (view editions)

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La 4e de couv. indique : "With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models...

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