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The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior by David S. Duncan
The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior
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David S. Duncan
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The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior

David S. Duncan

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nonfiction business economics mysterious medium-paced
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"Mogul William Goldman's zinger about the movie business - "nobody knows nothing" - can easily be said today about companies and their customers. Despite big data and a mind-boggling array of analytical tools, companies still grasp at straws when ...

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