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236 pages • missing pub info (view editions)
ISBN/UID: 9780749441159
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 January 2003
Description
Recent business scandals and the growth of globalization have contributed to a distrust of brands. Brands need to adapt to a wider social perspective to remain relevant and accepted. The authors here write about how managers can rethink assumption...
Community Reviews
Content Warnings
236 pages • missing pub info (view editions)
ISBN/UID: 9780749441159
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 January 2003
Description
Recent business scandals and the growth of globalization have contributed to a distrust of brands. Brands need to adapt to a wider social perspective to remain relevant and accepted. The authors here write about how managers can rethink assumption...
Community Reviews
Content Warnings