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400 pages • first pub 1998 (view editions)
ISBN/UID: 9781118101339
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best adverti...
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400 pages • first pub 1998 (view editions)
ISBN/UID: 9781118101339
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best adverti...