Social Physics: how good ideas spread — the lessons from a new science by Alex Pentland, Alex Pentland
Social Physics: how good ideas spread — the lessons from a new science
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Alex Pentland, Alex Pentland
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Social Physics: how good ideas spread — the lessons from a new science

Alex Pentland, Alex Pentland

322 pages • first pub 2014 (editions)

nonfiction science sociology informative reflective slow-paced
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Thanks to the rise of smartphones, GPS devices, and the internet, Pentland and his teams can study patterns of information exchange in a social network, without any knowledge of the content of the information. Using this data, they can tell with s...

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