Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All by James B. Twitchell

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James B. Twitchell

240 pages • first pub 2000 (editions)

nonfiction business challenging slow-paced
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Description

James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim,...

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