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
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C.J. Hayden
256 pages • first pub 1999 (editions)
ISBN/UID: 9780814429884
Format: Digital
Language: English
Publisher: AMACOM
Publication date: Not specified
Description
Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of...
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
—
C.J. Hayden
256 pages • first pub 1999 (editions)
ISBN/UID: 9780814429884
Format: Digital
Language: English
Publisher: AMACOM
Publication date: Not specified
Description
Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of...