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Own Label: Sainsbury's Design Studio 1962-1977 by Stephen Sorrell, Jonny Trunk, Emily King

Own Label: Sainsbury's Design Studio 1962-1977

Stephen Sorrell, Jonny Trunk, Emily King

208 pages first pub 2011 (editions)

informative medium-paced
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When designer Peter Dixon joined the Sainsbury's Design Studio in 1962, he ignited a remarkable revolution in packaging. The British supermarket was developing its distinctive range of "own label" products, and Dixon's designs for the line catapul...

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