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330 pages • missing pub info (view editions)
ISBN/UID: 9781472424853
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 28 August 2014
Description
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK...
Community Reviews
Content Warnings
330 pages • missing pub info (view editions)
ISBN/UID: 9781472424853
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 28 August 2014
Description
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK...
Community Reviews
Content Warnings