Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams by Jim Kalbach
Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
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Jim Kalbach
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Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Jim Kalbach

missing page info Add in missing page information • first pub 2015 (editions)

nonfiction business design reference informative reflective slow-paced
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Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategyLearn how to create diagrams with the four iterative modes in the mapping process: setting up ...

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