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100 pages • missing pub info (view editions)
ISBN/UID: 9786138918516
Format: Paperback
Language: English
Publisher: Scholars' Press
Edition Pub Date: 25 November 2019
Description
Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers' attitude towards extensions is...
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Content Warnings
100 pages • missing pub info (view editions)
ISBN/UID: 9786138918516
Format: Paperback
Language: English
Publisher: Scholars' Press
Edition Pub Date: 25 November 2019
Description
Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers' attitude towards extensions is...
Community Reviews
Content Warnings