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238 pages • first pub 1983 (view editions)
ISBN/UID: 0029190908
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 21 April 1986
Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his or...
Community Reviews
Content Warnings
238 pages • first pub 1983 (view editions)
ISBN/UID: 0029190908
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 21 April 1986
Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his or...
Community Reviews
Content Warnings