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726 pages • missing pub info (view editions)
ISBN/UID: 9780072512083
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 16 August 2001
Description
This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consume...
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Content Warnings
726 pages • missing pub info (view editions)
ISBN/UID: 9780072512083
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 16 August 2001
Description
This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consume...
Community Reviews
Content Warnings