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Michael R. Solomon, Michael R. Solomon, Greg W. Marshall
600 pages • first pub 1996 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making...
Community Reviews
Content Warnings
—
Michael R. Solomon, Michael R. Solomon, Greg W. Marshall
600 pages • first pub 1996 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making...
Community Reviews
Content Warnings