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256 pages • missing pub info (view editions)
ISBN/UID: 9781632650368
Format: Paperback
Language: English
Publisher: Career Press
Edition Pub Date: 25 July 2016
Description
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campai...
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256 pages • missing pub info (view editions)
ISBN/UID: 9781632650368
Format: Paperback
Language: English
Publisher: Career Press
Edition Pub Date: 25 July 2016
Description
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campai...