The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan by John W. Mullins

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

John W. Mullins

315 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
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Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So befo...

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