American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce G. Hoffman

432 pages first pub 2012 (view editions)

nonfiction biography business informative medium-paced
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Description

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress of...

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Community Reviews

4.34
based on 221 reviews

Moods

informative: 100%

reflective: 66%

hopeful: 33%

inspiring: 33%


Pace

50% of readers chose medium
50% of readers chose slow
medium
slow

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