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Business Gamification For Dummies by Kate Shoup, Kris Duggan

Business Gamification For Dummies

Kate Shoup, Kris Duggan

312 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a co...

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