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Built to Love: Creating Products That Captivate Customers by Peter Boatwright, Jonathan Cagan

Built to Love: Creating Products That Captivate Customers

Peter Boatwright, Jonathan Cagan

169 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But thi...

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