Marketing Dynamics by Brenda Clark, Cynthia Gendall Basteri, Chris Gassen

768 pages missing pub info (editions)

nonfiction business economics education medium-paced
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Description

Marketing Dynamics provides a well rounded introduction to the 4Ps--product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activiti...

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