Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff, Tom Doctoroff
Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing

Tom Doctoroff, Tom Doctoroff

Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing

Tom Doctoroff, Tom Doctoroff

missing page info Add in missing page information first pub 2014 (editions)

informative lighthearted slow-paced
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In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obs...

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