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143 pages • first pub 1993 (view editions)
ISBN/UID: 9781861976109
Format: Paperback
Language: English
Publisher: Profile Books
Edition Pub Date: Not specified
Description
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with...
Community Reviews
Content Warnings
143 pages • first pub 1993 (view editions)
ISBN/UID: 9781861976109
Format: Paperback
Language: English
Publisher: Profile Books
Edition Pub Date: Not specified
Description
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with...
Community Reviews
Content Warnings