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468 pages • missing pub info (editions)
ISBN/UID: 9781138498259
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 May 2019
Customer Relationship Management: Concepts and Technologies by Francis Buttle, Stan Maklan is a perfect fit for ambitious business professionals, students, and managers seeking to master the art of building and maintaining strong customer relationships, as well as those pursuing professional qualifications in marketing, sales, or service management.
Description
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM th...
Community Reviews
Content Warnings
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If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.
468 pages • missing pub info (editions)
ISBN/UID: 9781138498259
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 May 2019
Customer Relationship Management: Concepts and Technologies by Francis Buttle, Stan Maklan is a perfect fit for ambitious business professionals, students, and managers seeking to master the art of building and maintaining strong customer relationships, as well as those pursuing professional qualifications in marketing, sales, or service management.
Description
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM th...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.