Customer Relationship Management: Concepts and Technologies by Francis Buttle, Stan Maklan

Customer Relationship Management: Concepts and Technologies

Francis Buttle, Stan Maklan

468 pages missing pub info (editions)

nonfiction business informative medium-paced
Powered by AI (Beta)

Customer Relationship Management: Concepts and Technologies by Francis Buttle, Stan Maklan is a perfect fit for ambitious business professionals, students, and managers seeking to master the art of building and maintaining strong customer relationships, as well as those pursuing professional qualifications in marketing, sales, or service management.

Description

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM th...

Read more

Community Reviews

3.0
based on 1 review

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.

Accept and close

By using The StoryGraph, you agree to our use of cookies.
We use a small number of cookies to provide you with a great experience.

Find out more