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M: Marketing by Michael Levy, Dhruv Grewal

M: Marketing

Michael Levy, Dhruv Grewal

450 pages first pub 2007 (view editions)

nonfiction business informative slow-paced
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Description

M: Marketing 3e can be used in any Principles of Marketing or Introduction to Marketing course. This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold...

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