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594 pages • missing pub info (editions)
ISBN/UID: 9781292276540
Format: Not specified
Language: English
Publisher: Pearson
Publication date: Not specified
Description
Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning...
Community Reviews
Content Warnings
594 pages • missing pub info (editions)
ISBN/UID: 9781292276540
Format: Not specified
Language: English
Publisher: Pearson
Publication date: Not specified
Description
Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning...
Community Reviews
Content Warnings