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262 pages • missing pub info (view editions)
ISBN/UID: 9781138701397
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 11 September 2020
Description
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on ...
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262 pages • missing pub info (view editions)
ISBN/UID: 9781138701397
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 11 September 2020
Description
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on ...