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ISBN/UID: 9781259284847
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 04 March 2014
Description
Marshall/Johnston's "Marketing Management, "2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet tha...
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Content Warnings
missing page info • missing pub info (view editions)
ISBN/UID: 9781259284847
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 04 March 2014
Description
Marshall/Johnston's "Marketing Management, "2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet tha...
Community Reviews
Content Warnings