Beyond The Prototype: A roadmap for navigating the fuzzy area between ideas and outcomes. by Douglas Ferguson

Beyond The Prototype: A roadmap for navigating the fuzzy area between ideas and outcomes.

Douglas Ferguson

181 pages first pub 2019 (editions)

nonfiction business design informative slow-paced
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Have you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery t...

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