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Strategic Management in Action by Mary Coulter

Strategic Management in Action

Mary Coulter

288 pages missing pub info (editions)

nonfiction business economics science informative medium-paced
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Description

The strategic management text that effectively integrates strategy theory and strategy practice. KEY TOPICS: Introducing the Concepts; The Context of Managing Strategically; Assessing Opportunities and Threats: Doing an External Analysis; Assess...

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