The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David Scott
The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI
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David Scott
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The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

David Scott

missing page info Add in missing page information • first pub 2013 (editions)

nonfiction
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Description

From amidst the clutter of lead generation tactics--both old and new--this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert Dav...

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