Pathways to Public Relations: Histories of Practice and Profession by

Pathways to Public Relations: Histories of Practice and Profession

Routledge New Directions in PR & Communication Research

354 pages • missing pub info (editions)

nonfiction business economics history
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Description

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an ident...

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