The Patterson Principles of Selling by Jeffrey Gitomer
The Patterson Principles of Selling

Jeffrey Gitomer

The Patterson Principles of Selling

Jeffrey Gitomer

140 pages first pub 2003 (editions)

nonfiction business informative lighthearted medium-paced
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Description

People don't like to be sold, but they love to buy," Jeffrey Gitomer likes to say. And he's been saying it for years. When Gitomer began his research for this book, he discovered a quote by John Patterson, founder of National Cash Register, that ...

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