The Design Experience: The Role of Design and Designers in the Twenty-First Century by Mike Press, Rachel Cooper

The Design Experience: The Role of Design and Designers in the Twenty-First Century

Mike Press, Rachel Cooper

224 pages missing pub info (editions)

nonfiction business economics informative reflective medium-paced
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Description

How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Ex...

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