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The Discourse of Advertising by Guy Cook
The Discourse of Advertising

Guy Cook

The Discourse of Advertising

Guy Cook

256 pages first pub 1992 (editions)

informative reflective medium-paced
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Description

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.The Discourse of Advertising explores the...

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