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La Guerra del Marketing by Al Ries, Jack Trout

La Guerra del Marketing

Al Ries, Jack Trout

224 pages first pub 1985 (view editions) user-added

nonfiction business informative medium-paced
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Description

The book that changed marketing forever is now updated for the new millenniumIn 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provi...

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