You need to sign in or sign up before continuing.
Scan barcode
160 pages • first pub 2014 (editions)
ISBN/UID: 9780857858146
Format: Paperback
Language: English
Publisher: Bloomsbury Academic
Publication date: 01 December 2014
Description
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national...
Community Reviews
Content Warnings
160 pages • first pub 2014 (editions)
ISBN/UID: 9780857858146
Format: Paperback
Language: English
Publisher: Bloomsbury Academic
Publication date: 01 December 2014
Description
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national...
Community Reviews
Content Warnings