Sales Force Management: Leadership, Innovation, Technology - 11th Edition by Mark W. Johnston, Greg W. Marshall

Sales Force Management: Leadership, Innovation, Technology - 11th Edition

Mark W. Johnston, Greg W. Marshall

542 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales funct...

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