The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy by Rajeev Batra

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

Rajeev Batra

missing page info Add in missing page information • first pub 1999 (editions)

informative inspiring medium-paced
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Description

This revised and updated third edition of the text includes detailed coverage of late-1990s developments in modelling, statistical analysis, data warehouses, decision support, CHAID, and the use of the Internet to database marketers.

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