Framework for Marketing Management by Philip Kotler, Kevin Keller

Framework for Marketing Management

Philip Kotler, Kevin Keller

360 pages first pub 2004 (editions)

nonfiction business reference informative slow-paced
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Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of...

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