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360 pages • first pub 2004 (editions)
ISBN/UID: 9780133871319
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 16 January 2015
Description
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of...
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360 pages • first pub 2004 (editions)
ISBN/UID: 9780133871319
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 16 January 2015
Description
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.