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Language: English
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Your Author Brand is one of your best long-term Intellectual Property assets! Why should authors even be thinking about their brand? Isn't considering something like "brand" a corporate thing to do? Shouldn't that be reserved for mega-corporation...
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ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Your Author Brand is one of your best long-term Intellectual Property assets! Why should authors even be thinking about their brand? Isn't considering something like "brand" a corporate thing to do? Shouldn't that be reserved for mega-corporation...