The Disappearing Product: Marketing and Markets in the Creative Industries by Chris Bilton

The Disappearing Product: Marketing and Markets in the Creative Industries

Chris Bilton

272 pages first pub 2017 (editions)

informative medium-paced
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Description

Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing c...

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